Peran Media Sosial Dan Internet Untuk Membantu Masyarakat Desa Tremas Dalam Pemulihan Ekonomi Pasca Pandemi


  • Fajar Azmi
  • Tika Dedy Prastyo
  • Nurhayati Nurhayati

Kata Kunci:

Social Media, Interne, Revenue, Digital Marketing, Post Pandemic


Abstract: This research was motivated by a decrease in the income of entrepreneurs due
to the pandemic. The purpose of this study was to find out: 1) The role of social media in
helping the Tremas Village community in post-pandemic economic recovery, 2) How the
internet helps the Tremas Village community in post-pandemic economic recovery, 3) the
difference in income before and after using social media. This type of research was a
qualitative research with data collection techniques using questionnaires, interviews and
direct documentation. The research sample were people who have a business consisting
of 15 online business owners in the field of fashion and food in the neighborhood of Rt
01/Rw 04 Dusun Karangasem, Tremas Village, Arjosari District, Pacitan Regency, East
Java. The instruments used in this research were questionnaires and interviews. The data
analysis technique uses the Miles and Huberman model. The results of this study indicate
that: 1) Social media was good enough to be used for digital marketing activities, but it
was still not actively used. It was still monotonous and had not been fully and maximally
utilized, 2) the internet has been adequately supported by the existence of Wifi, although
it sometimes experienced problems of disruption, but it still supports the digital marketing
activities, through social media IG, WA and FB, 3) before the pandemic, the income was
good enough to meet the needs of daily life. Then, due to the COVID-19 pandemic, the income has decreased, so the business owners used social media and internet to promote
their products, so they improved compared to before they used them.